More on Firefly and the Long Tail.
MIT professor Henry Jenkins discusses the economics of direct to DVD, VideoIpod and series continuation using Firefly as his study model. It's a follow-up piece to a previous entry.
July 06 2006
You need to log in to be able to post comments.
About membership.
Simon | July 06, 22:00 CET
Ceslas | July 06, 22:08 CET
I'm glad he added that this time; the last column seemed to focus on Whedon as going with the greedy option, as opposed to the only one he had available.
C. A. Bridges | July 06, 22:25 CET
I'm glad he added that this time; the last column seemed to focus on Whedon as going with the greedy option, as opposed to the only one he had available.
Yeah, I think that might have been one of my criticisms last time out as well.
The One True b!X | July 06, 22:36 CET
And I firmly believe that it will happen, the question is only when. Not necessarily with Firefly, but wouldn't it be shiny if it was Firefly that pioneered this, and proved the impossible can be done!
Garim | July 06, 23:28 CET
ImpossibleImprobable: Part Deux.gossi | July 06, 23:44 CET
ImpossibleImprobable. Noone but the fans thought the movie was a possiblity either. Remember? Now we've got charity screenings, shindigs, etc; not just in the US, but internationally. D2DVD or i-tunes is not so far-fetched and idea.teachndoc | July 07, 00:15 CET
TamaraC | July 07, 02:34 CET
YellowBear | July 07, 03:05 CET
First, he spelt Colbert's name wrong. Not a big deal, but when you have typos in the first sentence of an article, it doesn't leave a good feeling.
Second, "Would it have worked? We will never know." Why exactly will we "never know"? Other then his last sentence, the majority of the article made it seem like there was a chance that it could work.
But, I will give him credit for apologizing about insulting Whedon in the last article.
DavidB | July 07, 03:33 CET
I do think Joss has enough of a name and pull with loyal fans to get this model working. But he'll need to be backed by big money/deep pockets willing to take this venture with him AND start with a show idea that's not as expensive as Firefly. Like with the WB and Buffy:tVS, it'd be fascinating to see what Joss could do with this new media. For one thing: no time limit on his creativity. He could write and direct much more of it than with a traditional network show, be free of network-imposed creativity, cast whomever he liked, etc. But he'd be constrained by budget and the whimsy of fans. The last is a major cost of doing business by subscription, and perhaps could be as cruel an artistic factor as doing business with traditional TV networks.
dottikin | July 07, 04:02 CET
ormaybemidgets | July 07, 07:03 CET
When it happens it will be very quickly.
wouldestous | July 07, 08:09 CET
billz | July 07, 10:38 CET
I like the idea of advance subscription for shows because it does provide a direct link between what the audience are willing to pay for and which shows we get, no more whining on networks, cable channels or studios, if enough people show up with money in hand a show gets made, if not it's gone.
Post pilots for free on YouTube and similar sites to give people a taste of the shows they could get, then ask them to pay for them.
TamaraC: The studios themselves are resorting to financial partners to spread the risk for the big budget blockbusters, wouldn't it be possible to see the initial 10 - 20 mill $ as a purely financial investment, risk capital not neccessarily studio capital.
A smart investor might want to invest in 5 or 10 shows, some of which will be flops but if one is the next 'Lost' they'll make a good return on their investment.
ormaybemidgets : With the fan interest in double and triple dipping I dont understand why you think the DVD's wont sell, for a good show all you need is to add some new 'previously unaired material' or commentary and you can sell the DVD's over and over again ( For Firefly it seems new packaging is enough to get people to buy ).
billz: As have been pointed out in many articles, the problem with sci-fi/fantasy or genre shows are indeed that they are expensive propositions which (usually) lacks mass market appeal and therefore gets no love from the big networks, IMHO sci-fi/fantasy shows are exactly the place to start ( expensive but with fans willing to pay for their obsessions).
jpr | July 07, 11:08 CET
This is just kind of in response to the idea that you save a lot of money by shooting back-to-back, or doing a sequel or whatever. Even back-to-back, POTC movies are $175 million dollars each, yo! Of course, maybe that's for zillions of effects, big floaty pirate ships on the real ocean and so on, but it still sounds like genre movies are just so, so expensive!
I want more Serenifly as much as everyone else here. I just have to believe that if there were any way to work it out now, whether it was shadow puppets for money in a hat or pre-paid iTunes, that Joss would have definitely tried it himself. So, I just kind of can't really have total faith that methods other people suggest would really, truly, for reals-real be "the way" to raise the money for Serenity 2 -- today. Maybe in 3 or 5 years from now, by which time more people will subscribe to iTunes, and Gina's new series and Alan's new series will both be (probably) cancelled (sorry, guys, I'm just sayin', it's hard out there for a TV series, yo), and WW will already be out on DVD and Joss will be a bigger Hollywood giant, and Nathan and Summer will have been in more movies and be big(ger) stars, yeah, THEN I think these new methods will work! And, plus, if the last 2 things happen (WW hit/Nathan+Summer=superstars), then maybe even a movie will also be possible again. But I just can't put my hopes on some theory that "could make it happen right now." Except the Dark Horse comics, of course! ;-)
Of course -- I volunteer to be the first person to say "I was totally wrong!" if somebody really, truly, for reals-real puts enough money for Serenity 2 (the movie, the series, the podcasts, whatever) into Joss' hands before another 3 or 5 years passes. And I would be the happiest boy alive who ever had to admit to being wrong! ;-)
billz | July 07, 12:29 CET
New interesting movies have to be made with a fraction of those kinds of budgets if they are going to be made at all.
My earlier points was all about future genre TV shows though.
jpr | July 07, 13:22 CET
I misunderstood & thought that you were applying this to reviving Firefly, which I kind of think is what Jenkins is talking about. So, jpr, if you are talking about future genre TV, I first of all apologize, and second of all agree that your points sound very much more likely than I at first thought. Sorry, dude! :-)
ETA: Heh, forgot to /turn off italics. Time for sleep! ;-)
[ edited by billz on 2006-07-07 12:26 ]
billz | July 07, 14:24 CET
Being a pessimist, IMO the Serenifly ship have sailed, I just hope that when the next great show appears there are more options to continue it than there where last time around.
The main reason for my pessimism being the whole discussion around who owns what of the intellectual property and what it would take ($$$) to pry it away from the Kraken they have guarding them.
[ edited by jpr on 2006-07-07 14:11 ]
jpr | July 07, 16:09 CET
billz | July 07, 16:17 CET